Improving the experience, efficiency, and profitability of the streaming video industry requires data. Datazoom enables video publishers to better operate distributed architectures through centralizing, standardizing, and integrating data in real-time to create a more powerful data pipeline and improve observability, adaptability, and optimization solutions. Datazoom is a video data platform which continually gathers data from endpoints, like a CDN or a video player, through an ecosystem of collectors. Once the data is gathered, it is normalized using standardized data definitions. This data is then sent through available connectors to analytics platforms including Datadog. Datazoom is your key to a more effective and efficient data pipeline.